Holmegaardshuset is a private, social educational institution for acute and planned stay of children from dysfunctional families. The emphasis is on a very professionally competent staff. Read more on Holmegaardshusets website.
The logotype is Olsen, chosen for it’s human and solid character. Works well in small sizes. The logo itself is drawn over the actual residence of Holmegaardshuset (the Holmegaard House), which is the well known, former Mayors office in the city.
The background graphic – a rough painting of the sky – is representing the soul of the place and it’s field of work, with it’s hopeful and positive atmosphere. It is the human element in the professional identity – just like the signature on the business card.
The quote is a representing image of the core of the problem they are dealing with. The fact that it’s Calvin and Hobbes displays the target group. The script font is handmade by Hausfrau.